01
Pick dates. See what's really open.
The search shows only the apartments free for those nights, at that night's price. When a night sells on Airbnb or Booking.com, it closes here too.
Case study · Stay Ari, Tokyo
Stay Ari's guests see the direct price beside Airbnb and Booking.com, and book in three steps.
A direct booking site for 67 family apartments in Shinjuku, built on the Beds24 account the owner already runs.
Running at preview.stayaritokyo.com. Moves to stayari.jp after the owner's sign-off.
- 8buildings in Shinjuku
- 67apartments, each bookable
- 2languages: English and Korean
- 3steps from dates to paid
Results so far
Before the new site: a new Instagram account, and a building to fill.
These results came before the Beds24 booking site this case study describes. They come from the Instagram account we built for Stay Ari and from stayaritokyo.com, the website we built and run for the owner today. The new booking site is still at its preview address, preview.stayaritokyo.com, until it moves to stayari.jp.
- 0 → 8,403
followers on @jang_stayari, the new Instagram account we builtFirst Reel 17 Sep 2026
- 2.35M
Reel views in the account's first eight weeks
- 53% → 78%
November occupancy on the books at the building the owner asked us to fill
How we measured it
Followers and views come from Instagram, 8 Nov 2026.
On 14 Oct 2026 the owner asked us to fill the only one of his buildings under 80%. We moved it to the top of stayaritokyo.com and posted three Reels about it. Occupancy comes from his booking system, read on 4 Nov 2026; for November that means bookings on the books, not completed stays. In the three weeks after his request, that building took 27 new bookings, against 17 in the three weeks before. Over the same weeks his other seven buildings went from 134 to 123.
No booking has come through our tracked link yet, so we can't say which part did it.
The situation
Full on Airbnb. Almost nobody booking direct.
Stay Ari runs roomy apartments for families and groups across eight buildings in Shinjuku. Guests found them on Airbnb, Booking.com and Agoda, and that's where they booked. So nearly every booking carried a platform commission.
The old website did have a booking page, but reaching a confirmed stay took six pages. A guest who already knew Stay Ari and wanted to book direct had every reason to go back to the app they knew.
The owner asked for three things: one calendar shared with every platform, a better price for guests who book direct, and card payments into their own account.
What a guest does now
Pick dates, compare, book.
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02
Compare the direct price.
Where the same apartment is listed on Airbnb or Booking.com, the page shows what those nights cost there, beside the direct price. The guest doesn't have to open three tabs to see that booking here is the better deal.
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03
Name, email, pay by card. No account.
Three labelled steps: your details, review, pay. The card payment goes to the owner's own Stripe account.
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Reviews from every platform, in English or Korean.
Guests see the scores and the reviews Stay Ari earned on Airbnb, Booking.com, Agoda and Google, so trust built on the platforms carries over to the direct site.
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Ask Ari what's free.
A guest who'd rather ask than filter tells Ari their dates and who's coming. Ari answers from the same live availability the search uses.
For the owner
Nothing new to run.
Owner's Beds24⇄Stay Ari website⇄Airbnb · Booking.com · Agoda
- One calendar
Apartments, prices and open nights come from the owner's own Beds24 account. Change a price in Beds24 and the site follows.
- Bookings go straight in
A direct booking is written into Beds24 like any other, so the same nights close on Airbnb, Booking.com and Agoda.
- The business stays theirs
Payments go to the owner's Stripe. Guests, refunds and policies are handled the way the team already works.
On 12 November 2026 we made a test booking with the owner. It landed in Beds24, closed the same nights on Airbnb, Booking.com and Agoda, and appeared in the team's own booking tools within about 20 seconds.
See it for yourself
Try your own dates.
These are the owner's real prices and open nights. Searching books nothing.
Where it stands
Built and tested. Launching on stayari.jp.
All 67 apartments can be booked on the new site today. With the owner's team we made a test booking through it, then cancelled and refunded it in Beds24. It replaces the old site at stayari.jp once the owner signs off the new policy pages.
We'll add results from the new booking site here once there are real guests to count. Until then, we're not claiming any.
Stay Ari (株式会社Haru), Shinjuku, Tokyo · reference on request
Who we build this for
Owners who run Beds24 and want more guests booking direct.
- Apartment hotels and multi-unit hosts, from a handful of apartments to around a hundred.
- In Japan and Korea: Tokyo, Seoul, Busan and Jeju. Many are Korean-run and serve guests in several languages.
- Selling mostly through Airbnb, Booking.com and Agoda today, with Beds24 as the calendar behind them.
We make the content that brings guests to you, and the site where they book.
Send us your listing link.
Tell us how many apartments you run and which booking system you use. We'll reply by email with the next step.